2014 Keynote Speakers
Dr. Jeff French - Professor and CEO, Strategic Social Marketing Ltd
How to Design and Deliver Social Programs that Influence Behaviour
Using illustrated examples from many fields of social behavioural influences around the world, this presentation will review why contemporary social programs aimed at influencing pro-social behaviour need to be delivered in a more sophisticated way than in the past. It will explore what we know about how to influence behaviour and how people make decisions derived from fields including social psychology, behavioural economics, sociology and anthropology.
Dr. French will introduce and explain the key concepts of systematic social marketing planning and what is known about effective and efficient social program design, delivery and evaluation. This presentation will also explore the implications for developing effective programs for minimizing harm and protecting those with potential gambling problems, and will conclude with some tips for avoiding ineffective and inefficient behavioural change programs.
Watch the video as Dr. Jeff French explores what we know about how to influence behaviour and how people make decisions derived from fields including social psychology, behavioural economics, sociology and anthropology.
David Aro, Dr. Sally Gainsbury
Michael Auer, Simo Dragicevic, Andreas Holmström, Catherine Jarmain
Player Behaviour Panel Presentation: What Have We Learned from “Big Data” in Responsible Gaming? Does it Change the Way We Play? (listen to podcast)
Dr. Alex Blaszczynski, Robert Ladouceur
The Reno Model: 10 Years Later (watch the video)
What does Responsible Gambling Really Mean?
Dr. Sally Gainsbury, Keith Whyte
The Next Horizon: Social Casino Games and Responsible Gaming (watch the video)
Dr. Mark Griffiths
Social Responsibility in Gambling, Marketing and Advertising (watch the video)
Dr. Claudia Steinke
Dr. Jessalynn Strauss
Dr. Ken Winters