New Horizons In Safer Gambling Conference

October 28 - 30, 2024

Safer Play: The Competitive Advantage

What if we looked at safer play as an opportunity rather than an obligation? What if we focused on what we want to do rather than what we can’t change? As an industry, we know we can’t eliminate all harms from gambling, but we can certainly take steps to make it safer. Happy, healthy players who are having fun with their play are key to a sustainable industry and responsible growth. So how do we make safer play a competitive advantage? 

 Safer play can take many forms: it is gamifying tools that help players set limits; it’s choosing products where risks are reduced or mitigated; and it’s determining how to market to players of varying risk levels. Safer play is also about how we support our players through challenging conversations, and understanding how to interact with those who demonstrate high-risk behaviours.  

 Plain and simple, safer play is good for business. So, let’s shift the conversation. Let’s make safer play the competitive advantage.  

This year’s New Horizons Conference will explore the best and promising practices in the safer play journey. We welcome you to join us at New Horizons as we explore these four key areas of the safer play journey: acquisition, player growth, player retention and support. 




If you have any questions or comments, please contact us via email.

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