Gambling On The Safer Side: A Different Approach to Creating Competitive Advantage
Consumer preferences are shifting towards more sustainable and healthier options, and business sectors are adapting to meet consumers where they are at. In this engaging keynote, Dr. Shawn DuBravac will show gaming industry leaders how various sectors are evolving to prioritize health and wellbeing without compromising on engagement and profitability. Drawing parallels across diverse industries, we will delve into the changing landscape where offering safer options could indeed become a significant competitive advantage. We will unpack the journey from traditional business practices to the incorporation of innovative technologies and strategies aimed at fostering win-win solutions for safer consumer experiences while cultivating loyal long-term success.
The audience will leave with:
• A deep appreciation for the global shift towards consumer-driven demand for safer and healthier options across industries, including the critical insights into how these preferences are reshaping the gaming sector.
• Ideas on how to innovate mature products and services in an existing competitive market to be more successful.
• An understanding of the role of technology and innovative practices in facilitating safer gambling and how these measures can serve as a competitive advantage.
• Insight into the parallels between the gaming industry's move towards safer play and similar trends in other sectors, such as food and beverage, urban mobility, fashion, and health and wellness, illustrating a broader societal shift towards health and safety.
• Motivation to advocate for and implement safer gambling practices, recognizing them as strategic investments in consumer satisfaction, regulatory compliance, and the future sustainability of the industry.
