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Paul Smith | 2017 Speakers




Paul W. Smith founded SustainableGAMING in 2015 following a successful career in communications and social responsibility at BCLC.

In 2009, Paul and his team received the highest level of certification for responsible gambling programs by the World Lottery Association (WLA) and re-certified in 2013. In 2010 they also received WLA’s Best Overall Responsible Gaming Program Award. Paul oversaw the successful certification of all 37 of BCLC’s casino and community gaming facilities by the Responsible Gambling Council’s Responsible Gambling Check Program.

SustainableGAMING provides responsible gambling related consulting services from offering strategic advice on RG programming, to supporting gaming organizations’ efforts to achieve RG certification/accreditation. Current and past clients include the Canadian Responsible Gambling Association, Manitoba Liquor & Lotteries, GREO (Gambling Research Exchange Ontario), Canadian Partnership for Responsible Gambling, and the Massachusetts Council on Problem Gambling. Paul is also an assessor for the North American State & Provincial Lotteries / National Council on Problem Gambling joint “Lottery Responsible Gaming Verification Program.”

Influencing Players on the Casino Floor

While there is no singular consensus on what responsible gambling is, the concept can generally be described as actions taken to help mitigate risks associated with problematic gambling, or alternatively, promote safer play. Within this catch-all concept, several tools, strategies and content have emerged to advance this overall intent. Among the most important issues surrounding responsible gambling are the ways (i.e., tools, strategies and approaches) in which the content of this concept is communicated to gamblers of all kinds (from low-risk to high-risk) and how these cohorts are influenced to behave more safely.

This topic will be the focus of a presentation led by Dr. Jamie Wiebe (Responsible Gambling Council), introducing impactful ways to promote safer gambling behaviours by exploring what we know about how best to influence people, and a subsequent workshop led by Paul Smith (Sustainable Gaming), helping participants translate this insight into an action plan that can be brought back to their organizations.

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