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Simo Dragicevic | 2014 Speakers

Player Behaviour Panellist

Founder and CEO, Bet Buddy

London, England

Mr. Simo Dragicevic is founder and CEO of Bet Buddy, a B2B software house offering predictive analytics, business intelligence and player messaging products to gaming operators in regulated gaming markets. Mr. Dragicevic is also an active gambling researcher with specific interest in Internet gambling, decision making and responsible gambling best practices. His research has been published in the International Gambling Studies journal and presented at the National Center for Responsible Gaming and Responsible Gambling Council conferences. Prior to founding Bet Buddy, Mr. Dragicevic was a director at Barclays Bank and a practice lead at Accenture.

Player Behaviour Panel Presentation: What Have We Learned from “Big Data” in Responsible Gaming? Does it Change the Way We Play?

In online and card-based gambling, every player’s behaviour can be tracked precisely and marketing departments use this wealth of information to increase player insight. Numerous scientists have pointed out the importance of behavioural tracking as a means of early risk-detection and harm minimization.

In this session, three well-known software vendors – PlayScan, Bet Buddy and neccton – will discuss how behavioural tracking tools have been successfully applied and will share their experiences with these approaches.

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