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Dr. Sally Gainsbury | 2014 Speakers

Postdoctoral Research Fellow,

Southern Cross University

Lismore, Australia

Dr. Sally Gainsbury is a qualified clinical psychologist and researcher. She holds a postdoctoral fellowship at the Centre for Gambling Education and Research, Southern Cross University, and is a research affiliate at the school of psychology, University of Sydney.

Dr. Gainsbury has been awarded numerous research grants in Australia, Canada, and Europe, has published many peer-review articles, book chapters and reports in the gambling field, and has spoken at several major national and international conferences. Dr. Gainsbury is the editor for the academic journal International Gambling Studies. Her research has focused on responsible gambling strategies, Internet gambling, youth, and Internet treatment options. She has recently completed several large Australian studies on Internet gambling, including a national telephone prevalence survey, and is currently leading a two-year study examining the interaction and impact of social media, social casino games, and gambling.

Dynamic Warning Messages for Electronic Gaming Machines: A Live Trial to Inform Australian Gambling Reforms

Co–presented with Mr. David Aro

In January 2012, the Australian Government announced it would introduce legislation requiring dynamic warnings to be available on electronic gaming machines (EGMs) by 2016. This commitment formed part of the Australian Government’s set of reforms to tackle problem gambling. This presentation will provide an overview of the gambling reforms as well as the results of a live trial of dynamic warnings conducted in real gambling venues.

A series of focus groups were conducted to establish the best approaches for message content among different groups of regular gamblers. This was followed by a six month trial of dynamic warnings in gambling venues. The impact of warnings, including the optimal message content, frequency, format and type of delivery was evaluated using qualitative and quantitative player feedback, longitudinal investigations, in-venue player observations, and EGM venue data. This trial makes a significant contribution to the field and will inform the optimal approach to implement dynamic responsible gambling messages on EGMs. Warning messages are an important component of a problem gambling harm minimization strategy and if designed and delivered correctly they have the potential to reduce gambling related problems by enhancing player knowledge and promoting responsible gambling behaviours.

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The Next Horizon: Social Casino Games and Responsible Gaming

Co–presented with Mr. Keith Whyte

Social casino games are the fastest growing segment of the gaming industry. The number of social casino gamers has doubled between 2010 and 2012 to over 170 million players worldwide, making this triple the size of the online gambling market. There has been a large amount of consolidation between social gaming and gambling companies and some attempt to convert social gamers to gambling sites. Social casino games closely resemble real money gambling opportunities; however, these games are largely unregulated and have very low barriers to play making them highly accessible to all Internet users, including youth.

Dr. Gainsbury and Mr. Whyte will review the development of social casino games and provide results of the first large scale study of those who use both social casino games and online gambling. Proposed responsible gaming standards for social casino games will be discussed and interactive audience participation will be harnessed to allow for audience feedback.


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