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John Luff | 2013 Speakers

Keynote Speaker

Founder, Sustainable Marketing

London, England

Integrity is Not Optional

This presentation explores the practicalities of turning Corporate Social Responsibility (CSR) strategies into front line reality. The concepts and models that will be presented are based on John Luff’s global marketing, CSR and brand management experience in an always–on internet world where geography is history.

The session looks at global trends in marketing CSR before homing in on responsible gaming. It will be low on theory and high on practical experience in a field where the combined application of brand, operational marketing and CSR management is rare.

Mr. John Luff specialises in helping organisations identify and promote their brand, Corporate Social Responsibility (CSR) and sustainability credentials. He is a frequent speaker worldwide on the topics of brand, marketing, CSR, sustainability and communications, and founded U.K.-based Sustainable Marketing in 2004.

Previously Mr. Luff was Head of Global CSR and Head of Global Brand for British Telecom (BT). In these roles he helped BT achieve its 3rd top rating on the DOW Jones Sustainability Index – the first time BT had achieved this on a global basis.

He developed the brand positioning for BT and its joint ventures worldwide. He is proud to have lead BT sponsorship of the Global Challenge – “The World’s Toughest Yacht Race”.

Other senior roles have been in the fields of occupational psychology and organisational development.

Mr. Luff is an associate faculty member of the British Chartered Institute of Marketing, a Founding member of the Superbrands CSR Advisory Panel, a judge for the Green Awards and Responsible Marketing advisor to the World Lottery Association.

His clients cover the globe and a wide range of sectors, from lotteries and government departments to sports and sponsorship, fashion houses and banks.

Mr. Luff is an alumnus of the prestigious Prince of Wales Business and the Environment program.

John Luff compares sustainability against other product values.


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