VICE PRESIDENT, SOCIAL RESPONSIBILITY AND COMMUNICATIONS
With BCLC since 2007, Susan guides BCLC's communications, social responsibility, and customer relations strategies. Susan has worked in the communications industry for 15 years and has developed a passion for community engagement and used this passion to transform BCLC’s approach to social media, stakeholder and community relations, helping to achieve the company’s highest-ever public support ratings. Currently, Susan is spearheading an industry-wide effort to improve public understanding of the gaming industry and its immense contributions to BC’s economy.
Prior to her time at BCLC, Susan served as part of the executive team at the BC Ambulance Service, where she established the organization’s media, government relations and communications programs, and helping to raise the profile of paramedics. Starting her career in the forest industry, Susan led community relations for Canadian Forest Products Ltd. and later helped to launch and manage communications at Forestry Innovation Investment, a Crown Corporation established to promote BC forest products worldwide. Susan has led the crisis communications and issues management responses provincially and nationally during a number of high profile events in British Columbia. She is an active volunteer currently working with the Honour House Society of BC, the CKNW Orphan's Fund, and the United Way.
Casinos in Local Communities: Experiences and Outcomes
Casinos can have both positive and negative impacts on their host local governments and surrounding communities. For any region going through expansion, a number of questions are therefore raised: How does a gambling facility impact the local economy? What social issues can emerge? What is the process for consultation and approval? Our exclusive panelists include an activist, a regulator, an operator and a public health specialist, all of whom will share their unique experiences and perspectives on topics such as: gaining public support for a gambling facility; assessing economic and public health impacts; and changing needs with respect to community and stakeholder relations.