MANAGER, POLICY & SOCIAL RESPONSIBILITY
Melissa Sleightholm is the Manager of Policy & Social Responsibility at the Ontario Lottery & Gaming (OLG) Corporation in Toronto, Ontario. Currently she is the team lead for policies related to Self-Exclusion and manages responsible gambling advice provided to the Horse Racing industry in Ontario. In her previous role at OLG as the Associate Manager of Social Responsibility Strategy, she managed the responsible gambling research program and led the responsible gambling stakeholder engagement strategy. Ms. Sleightholm holds a Master of Arts in Developmental Psychology from Wilfrid Laurier University, where she studied intergenerational family gambling.
Classification of Slot Machines in Ontario: Providing Relevant Information to Players
This presentation reports on an ongoing collaborative project between the Ontario Lottery & Gaming Corporation’s Social Responsibility team, the University of Waterloo, and Gambling Research Exchange Ontario. Similar to Nutrition Facts labels on food products that provide consumers with information about calories, fats, and sugars, in this project labels are being put on slot machines to provide players with information specific to that slot machine including the play experience, payback percentage, and bonus round hit frequency.
The project is part of a continuous effort to educate slot players and integrate responsible gambling into the playing experience, and will assist players in making informed choices about their game selection. The slot classification labels will be supported by a suite of communication materials and tools to further enhance players’ levels of knowledge. Data is being collected on players’ understanding of the labels and actual play before and after the labels are installed.
Delegates will learn about the complexities and challenges of providing accurate and meaningful information, the extensive consultations and role of the Gaming Industry, and how the implications of classifying slot games may apply to a number of gambling formats including online, lottery, and bingo products.