Dr. Kahlil Philander
Assistant Professor & Director of Research,
International Gaming Institute, University
Las Vegas, USA
Dr. Philander is the Director of Social Responsibility at BCLC. He has previously served as: Director of Research at the University of Nevada International Gaming Institute, an Assistant Professor at the UNLV William F. Harrah College of Hotel Administration, and Senior Policy Researcher at the Responsible Gambling Council of Canada, Centre for the Advancement of Best Practices. He is an alumnus of the University of British Columbia, where he received a Bachelor of Commerce degree with honours. He also holds a Master of Arts in Economics from the University of Toronto, and received his doctorate from the University of Nevada, Las Vegas.
Customized Responsible Gambling Messaging: Design & Outcomes
Best practices have encouraged personalised messaging, but little research has shown how to effectively do this, or what outcomes emerge from such messaging. This presentation will explain how to effectively target different groups of gamblers with customised messaging that uses data already available in most enterprise systems.
Dr. Philander will present a study that examines how on-screen responsible gambling-related messaging can be personalized based on information collected from patrons in other customer relationship databases. In particular, he’ll discuss business rules used to segment clusters of gamblers into better targeted subgroups for both venue-based gambling and online gambling. Analysis of sample messages will identify the useful and deleterious components of the messages from both a responsible gambling perspective and from a casino marketing perspective. Preliminary results from a field test of these messages will also be provided.
From Untegrated to Integrated to Outegrated: Gaming's Social Impacts in a Changing Business Model
An industry that once focused on "gaming only" venues has evolved to emphasize an "integrated-resort" model, where many non-gaming amenities become part of the overall consumer experience. Today, the model continues to change. In a shift from walls-inward to walls-outward, the surrounding community has increasingly become part of the gaming business model. In this session, Dr. Bernhard and Dr. Philander will summarize gaming research's findings related to four key social impacts (crime, problem gambling, local business, and employment), and discuss how changing business models are changing how we should interpret these impacts.