Ms. Judith Glynn
Principal, Strategic Science
Ms. Judith Glynn has over 25 years’ experience spanning public policy, scientific research, marketing and communications. She sits on the Machines Research Oversight Panel for the Responsible Gambling Trust, is advisor for the Asian Pacific Association for Gambling Studies, and is a member of the International Think Tank on Gambling Research, Policy and Practice. Her perspective of gambling is unique, having worked to market Ontario’s gaming expansion in the 1990’s before managing the world’s largest problem gambling research fund. She has united researchers within the gaming industry, regulators, treatment agencies and vulnerable populations including women and aboriginal peoples.
Ms. Glynn is Principal at Strategic Science, providing social responsibility consulting in gambling, obesity and substance abuse.
Integration of Responsible Advertising Standards for Gambling and Alcohol
Co-presented with Mr. Richard Lennon
Manitoba is combining liquor and gambling activities under a single operator and single separate regulator, and adopting the Canadian Code of Advertising Standards for both.
Social responsibility advertising standards for gambling are less mature than those for alcohol. This gap was addressed by: i) literature review of key risk factors to be mitigated through advertising standards; ii) analysis of regulatory codes from jurisdictions in Australia, New Zealand, United Kingdom and Canada and iii) development of a comprehensive set of advertising themes addressing both content and placement of advertising. Key gambling advertising themes speak to informed consent, social pressure, risk factors specific to problem gambling and responsible gambling messaging.
The development of integrated advertising standards for alcohol and gambling was explored to identify both common and exclusive risk factors. Emerging issues will be discussed including concurrent advertising of the two products, strategies to protect children and gaps in research to inform policy.