Mr. Chuck Keeling
Vice President, Stakeholder relations
and Responsible Gambling, Great
Canadian Gaming Corp
Mr. Chuck Keeling literally grew up in the horse racing and gaming industry. His family, with business partners, owned several race tracks, and Mr. Keeling worked various “front side” positions. As general manager for Fraser Downs Racetrack and Casino in Surrey, Mr. Keeling led an eight year campaign to secure slot machine approval both municipally and provincially for Fraser Downs and Sandown Park on Vancouver Island. In 2005, Great Canadian Gaming Corporation purchased both properties, and Mr. Keeling oversaw the acquired assets as well as Hastings Racecourse, the company’s TBC Teletheatre interests and, subsequently, Flamboro and Georgian Downs in Ontario.
Currently, Mr. Keeling is vice president of Stakeholder Relations and Responsible Gaming for Great Canadian, where he is responsible for government, community, charitable, media and public relations for the company as well as management of the company’s responsible gaming program.
Integration and Importance of Responsible Gaming Practices and Culture at the Casino Service Provider Level
With such a diverse product offering in multiple jurisdictions and over 4,000 employees, the Great Canadian Gaming Corporation seeks to operate its gaming venues in a socially responsible and ethical manner. A key element of GCGC’s corporate social responsibility efforts is its commitment to responsible gaming. Active since 2007, the Responsible Gaming Department has been both a driver and support mechanism for the operations and executive teams.
This session will demystify the myth that service providers are indifferent to responsible gambling principles and that RG initiatives are key elements of service provider organizations. Mr. Keeling will define what RG means to a service provider, demonstrate the importance of RG commitments, and reflect on the challenges and opportunities of RG integration.