Player Behaviour Panellist:
Dr. Richard Wood
President, GamRes Limited
Dr. Richard Wood is a psychologist specializing in the study of gambling behaviour. He is the president of GamRes Limited, an international research and consultancy company that develops and implements responsible gambling initiatives. Dr. Wood co-founded the International Gaming Research Unit at Nottingham Trent University and worked at the International Centre for Youth Gambling Problems and High-Risk Behaviours at McGill University.
Dr. Wood has published numerous gambling related articles, presented at conferences around the world and undertaken many gambling consultations and research projects. He investigates both the individual causes of problem gambling as well as the structural characteristics of games that can influence gambling behaviour. He has developed cutting edge responsible gambling tools such as GAM-GaRD, an online tool that informs the development of socially responsible game design, as well as GamTalk.org, a free online support group for people with gambling-related issues.
Player Behaviour Panel Presentation: What Have We Learned from “Big Data” in Responsible Gaming? Does it Change the Way We Play?
In online and card-based gambling, every player’s behaviour can be tracked precisely and marketing departments use this wealth of information to increase player insight. Numerous scientists have pointed out the importance of behavioural tracking as a means of early risk-detection and harm minimization.
In this session, three well-known software vendors – PlayScan, Bet Buddy and neccton – will discuss how behavioural tracking tools have been successfully applied and will share their experiences with these approaches.