Player Behaviour Panellist: Mr. Michael Auer
Business Unit Manager, Responsible Gaming, neccton ltd
Mr. Michael Auer holds a master’s degree in psychology and statistics. Besides working for neccton ltd., he is also completing his PhD at Nottingham Trent University. Mr. Auer is a regular speaker at responsible gambling conferences, collaborates with recognized scientists in the field, and has published numerous peer-reviewed papers on this topic. Mr. Auer played a pivotal role in developing a player-centric and science-based responsible gambling solution and he has evaluated a number of responsible gambling features such as voluntary limit setting and dynamic pop-up messages. Originally a marketer (he still consults with several gambling marketing departments), Mr. Auer knows both sides of the coin and this experience has helped him to successfully implement many harm minimization strategies.
Player Behaviour Panel Presentation: What Have We Learned from “Big Data” in Responsible Gaming? Does it Change the Way We Play?
In online and card-based gambling, every player’s behaviour can be tracked precisely and marketing departments use this wealth of information to increase player insight. Numerous scientists have pointed out the importance of behavioural tracking as a means of early risk-detection and harm minimization.
In this session, three well-known software vendors – PlayScan, Bet Buddy and neccton – will discuss how behavioural tracking tools have been successfully applied and will share their experiences with these approaches.