Dr. Mark Griffiths
Professor, Nottingham Trent University
Dr. Mark Griffiths is a chartered psychologist, professor of gambling studies at the Nottingham Trent University, and director of the International Gaming Research Unit. He has spent over 25 years in the field and is internationally known for his work into gaming and gambling.
Dr. Griffiths has published over 430 peer-reviewed research papers, three books, over 100 book chapters, and over 1000 other articles. He has served on numerous national and international committees and gambling charities (e.g., National Chair of GamCare, Society for the Study of Gambling, Gamblers Anonymous General Services Board, National Council on Gambling, etc.). He has won 14 national and international awards for his work including the John Rosecrance Prize (1994), CELEJ Prize (1998), Joseph Lister Prize (2004), and the National Council on Problem Gambling Lifetime Research Award (2012).
Social Responsibility in Gambling, Marketing
Does advertising create unrealistic hopes of winning that may later trigger a gambling addiction? There’s a great deal of speculation over the role of advertising as a possible stimulus to increased gambling and as a contributor to problem gambling (including underage gambling). Various anti-gambling groups claim advertising has played a role in the widespread cultural acceptance of gambling. These groups also claim casino advertising tends to use glamorous images and beautiful people to sell gambling, while other advertisements for lottery tickets and poker machines depict ordinary people winning loads of money from a single coin in the slot.
This talk will examine the perceived issues and concerns relating to gambling marketing and advertising; summarize the academic research on the impact of gambling marketing and advertising; and, outline the ‘golden rules’ of socially responsible marketing and advertising in gambling (including examples of best practice)