Claire Booth | 2014 Speakers
Focus Group Moderator
Owner and President, Lux Insights
North Vancouver, Canada
Ms. Claire Booth is the owner and president of Lux Insights, a boutique market research firm offering qualitative and quantitative research services and consulting. Ms. Booth and her team help guide clients’ decision-making through the collection and distillation of insights. She works with clients in Canada and the U.S., including Weyerhaeuser, Colliers International, the Insurance Corporation of British Columbia (B.C.) and Nintendo.
Research has been the driving force in her career for the past 15 years. From her PhD studies at the University of B.C. to 10 years with Angus Reid and Ipsos Reid, Ms. Booth has continued to fine-tune her listening, asking and observation skills so that she can better encourage and challenge her clients to listen to their market and to make decisions based on insights.
Ms. Booth sits on the B.C. board of the Marketing Research Intelligence Association, the west coast chapter of the Qualitative Research Consultants Association and is president of the Past-President’s Council of the American Marketing Association’s B.C. chapter. She also teaches marketing and market research at Capilano University.
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Honing in on what responsible gambling really means to players, this session will provide information that is insightful, relevant and actionable. Hear how players define responsible gambling and who should be responsible, learn how best to communicate this message and what programming initiatives are most valuable to players.