Player Behaviour Panellist:
Ms. Catherine Jarmain
Senior Manager, Social Responsibility,
Ontario Lottery and Gaming Corporation
Ms. Catherine Jarmain is a senior manager of social responsibility at Ontario Lottery and Gaming Corporation (OLG) and is responsible for ensuring that responsible gambling considerations are fully integrated into OLG’s new Internet gambling business. Prior to OLG, Ms. Jarmain worked in marketing and strategy with Manulife Financial, as an editor with The Economist in Hong Kong and as an economist and policy analyst with the Government of Canada. Ms. Jarmain holds an MA in international relations from the School of International Studies at Johns Hopkins University and an MBA from the Ivey School of Business at the University of Western Ontario.
Player Behaviour Panel Presentation: What Have We Learned from “Big Data” in Responsible Gaming? Does it Change the Way We Play?
In online and card-based gambling, every player’s behaviour can be tracked precisely and marketing departments use this wealth of information to increase player insight. Numerous scientists have pointed out the importance of behavioural tracking as a means of early risk-detection and harm minimization.
In this session, three well-known software vendors – PlayScan, Bet Buddy and neccton – will discuss how behavioural tracking tools have been successfully applied and will share their experiences with these approaches.